There are various opportunities that can be harnessed to drive economic growth of Jinja city. They include the following:

Jinja city is strategically located as along the Trans African High way and and is approximately 80 KM from Kampala which makes conducive for local and foreign trade.

Favorable government policy, enabling laws and institutional frameworks for urbanization. 

Availability of room for urban expansion from peri-urban areas such as Budondo ,Mafubira and Bugembe that have been added together to form the Northern  divisions i.e. 

Compared to other new cities, Jinja  has a relatively strong revenue base generated from the manufacturing and processing industries, the hotel business, expanding trade and commerce and the transport industry. 

Presence of Tourist attractions like the source of Nile, waterfalls, Samuka Islands for bird watching and various hotels.

Growing day and resident population that provide market, labour, entrepreneurship and generate incomes directly or indirectly to the city.

Motorable road network in good working condition, with connectivity to the hinterland including the neighbouring towns and countires. The road network also offers good interconnectivity within the city and its divisions.

Good Governance at all levels of the City that has created a conducive working relationships between the political and technical arms of the city government. The non-state actors including the Private sector, the CSOs, the media, FBOs are all making major contributions to the development of the city. The private sector is making major investments in the city that contribute to employment and a growing revenue base.

Security, Peace and Stability. Jinja city has enjoyed a long spell of security, peace and stability that boosted investor confidence and attracted many business ventures in the city.